Planning SessionsThe starting point for any great content is always the strategy. We work with our clients on everything from team education to filming pre-production meetings. The better the plan, the better the content.
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Content PillarsIt's easy to forget the basics when you get into content creation. We aim to establish a goal-based plan that encompasses all of your key messaging. That means the big picture and the essential brand concepts.
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Creative DirectionWe brainstorm ideas based on trends that compliment your brand message. Working closely with our clients, we explore different ways to communicate ideas through creative and engaging concepts.
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PhotosWe create professional photos that have a visual flow, maintaining cohesion and building brand style. From undertones on your feed to getting the levels just right for mobile users, original content is our specialty.
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VideosWe produce short-format video content that is perfect for social media. The medium of video is so essential in today's marketing mix. We work with clients to prepare them to speak and look great on camera.
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CopywritingFollowing the tone of your business, we write the captions for your social posts using platform-specific tactics. You give us the details, and we turn it into copywriting magic. We even design your hashtag bundles.
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Content CalendarsOnce we have all the elements, we arrange them into a complete calendar and post in a timely manner. We find the right frequency for your business so that your social media is consistent, which is the key to success.
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ApprovalsAll content is approved by you with an opportunity for revisions if needed. Nothing is posted without our client's permission. Our clients have total control over their entire social image, ensuring all messaging is correct.
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Meta AdsWe build Facebook and Instagram audiences for ad campaigns based on your business goals. You set the budget, and we monitor the health of your ads. Amplification of content is essential to growing your business.
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Original Content
We create engaging content that captures social media trends while showcasing your local business's unique character. Partnering with local creators, we tailor every project to your needs, from quick TikTok-style edits to corporate long-format videos, ensuring your brand resonates with your community.
T Squared Social did such an amazing job of capturing the feel of a trip to the Saskatoon Farmers Market through video and photos content. Tyler was very easy to work with, and delivered exactly what we needed.
Our Clients
We bring over ten years of experience partnering with exceptional businesses and iconic tourist attractions in Saskatchewan. Sharing their authentic stories is our passion, and we are truly grateful for the opportunity to keep our creative spirits alive through these meaningful collaborations.