About

Working with our clients is a collaborative process where we bring out the best in people. From coaching during filming to idea generation, it’s 100% teamwork.

Planning Sessions

The starting point for any great content is always the strategy. We work with our clients on everything from team education to filming pre-production meetings. The better the plan, the better the content.

Content Pillars

It's easy to forget the basics when you get into content creation. We aim to establish a goal-based plan that encompasses all of your key messaging. That means the big picture and the essential brand concepts.

Creative Direction

We brainstorm ideas based on trends that compliment your brand message. Working closely with our clients, we explore different ways to communicate ideas through creative and engaging concepts.

Photos

We create professional photos that have a visual flow, maintaining cohesion and building brand style. From undertones on your feed to getting the levels just right for mobile users, original content is our specialty.

Videos

We produce short-format video content that is perfect for social media. The medium of video is so essential in today's marketing mix. We work with clients to prepare them to speak and look great on camera.

Copywriting

Following the tone of your business, we write the captions for your social posts using platform-specific tactics. You give us the details, and we turn it into copywriting magic. We even design your hashtag bundles.

Content Calendars

Once we have all the elements, we arrange them into a complete calendar and post in a timely manner. We find the right frequency for your business so that your social media is consistent, which is the key to success.

Approvals

All content is approved by you with an opportunity for revisions if needed. Nothing is posted without our client's permission. Our clients have total control over their entire social image, ensuring all messaging is correct.

Meta Ads

We build Facebook and Instagram audiences for ad campaigns based on your business goals. You set the budget, and we monitor the health of your ads. Amplification of content is essential to growing your business.

When you have the right team, anything is possible. We know you are good at your job, but not everyone has the time or skill to also be an incredible digital marketer. That’s where we come in because the best teams are built with the best people.

Our Clients

Tyler Babiy (he/they)
Owner / Creative Director

I was born and raised in Saskatoon. I moved away after I graduated to study art, fashion and marketing. Living in Calgary and Montreal for many years deepened my understanding of our province and its unique differences. As it became mainstream, I grew into social media and discovered it was a culmination of all my professional skills. As a member of the 2SLGBTQ+ community, I am passionate about organizations that build a Saskatchewan that I could only have dreamt of as a kid.

Josh Budhanlall (he/him)
Photo / Video Content Creator

Josh was born in the Caribbean and moved to Saskatoon when he was young. He has been creating incredible content for T Squared for over four years. His ability to capture a mood visually and narratively has seen great refinement with every project. It's part of his DNA to be behind the camera. He is constantly learning and developing his skills, including drone photography over the past year. Shout out to his high school film class for sparking curiosity in this talented guy.