T SQUARED SOCIAL
  • Home
  • About
  • Clients
  • Blog
  • Careers
  • Contact

A Year of Beer: The Sask Craft Brewers Association

3/2/2021

0 Comments

 
Picture
Some of our favourite ladies in craft beer from Shelter Brewing Company, High Key Brewing Co. and Black Bridge Brewing.
​In 2020 we were approached by the Saskatchewan Craft Brewers Association to document the incredible things happening in our province within the craft beer industry.  We could not have been more excited to dig into this delicious industry as avid craft beer lovers. So this is the story of some of our year in beer.
Picture
Behind the scenes at the annual Collaboration Brew in Regina, SK at Pile O' Bones Brewing Company.

A Saskatchewan Story

​When we sat down with SCBA to talk about their goals, a few key messages kept floating to the top. The biggest one was the superfan culture built around the industry and how to tell that story. The second was the way their narrative so deeply meshed with that of the local agricultural scene. We wanted to create compelling photos and videos that would inspire people to try different kinds of locally crafted beers because there truly is something for everyone.
Picture
Filming an interview just outside North Battleford in a local producer's field. 

The Night the Taps Turned Off

​Only a few months into our work with the SCBA, the world as we knew it was about to come crashing down with some severe restrictions and new ways of doing business. The perseverance of the brewers we worked with through the association was truly inspiring. From shifts to delivery and pick up to other incredible pivots, it was amazing to watch the community come together, especially to support the smaller businesses within the group. 
Picture
Filming with the entire SCBA at their 2020 Annual General Meeting in Regina, SK.

Blood, Sweat and Beers

​As things began to thaw, we went back on the road to visit one of our favourite breweries in North Battleford, Armoury Brewing Co. We talked about the building's history and the brewmaster's approach to beer recipes that incorporated many local ingredients. It once again reminded us how deeply connected to the province the craft beer industry truly is.
Chatting with Brennan from Armoury Brewing Co. in North Battleford, SK.
​Craft beer is an art. It finds its voice in the community that it serves, allowing that dialogue to help guide its unique flavour profiles. Seeing the return of the taprooms and capturing the connection people share over this beverage was the best part of our year. It was an immense delight for us to be able to tell the story of this fantastic community, if only for a year!
Picture
Interviewing the 2020 Board President of the SCBA and the owner of Rebellion Brewing Company, Mark Heise.
For more stories about the SCBA, follow them on social media or any of their members. Support local and drink local craft beer!
Picture

Author

Tyler Babiy is the owner and creative director of T Squared Social where he works with multiple local businesses to create social media content.  With a formal education in fine arts and fashion design, he is also the driving force behind Social Made Local, a socially responsible apparel brand.  When he is not working he can be found at the dog park, binge watching Netflix or enjoying a craft beer with friends at a local brewery.

0 Comments

    Author

    Created by T Squared Social.  We are a Saskatoon based social media agency with a focus on education, content creation and management.  We love making great content and helping people with their social media.

    Categories

    All
    Portfolio
    Social Hour
    Social Made Local
    Social Minute
    Social Recharge

    Archives

    November 2021
    July 2021
    April 2021
    March 2021
    November 2020
    September 2020
    June 2020
    April 2020
    March 2020
    February 2020
    September 2019
    August 2019
    July 2019
    January 2019
    December 2018
    November 2018
    September 2018
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    October 2017
    September 2017
    August 2017
    June 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    August 2016
    July 2016

T Squared Social

Social Media Management
306.880.9651​
​
PO Box 25092 River Heights
​Saskatoon SK S7K 8B7
​Treaty 6 Territory
Contact Us
Copyright © 2023 T Squared Social
  • Home
  • About
  • Clients
  • Blog
  • Careers
  • Contact