He’s really into social media, I mean like a bit of a super freak about it. Totally obsessed with details, bit of a diva and loves creating cool content. So why would you want to work with Tyler?
What’s it like to work with a Tyler?
It’s the same as working with a Tony, but maybe just a little more fun. We work on three levels with our people: education, content creation or full management. Everybody is a special flower and we get that. So, we make sure each client gets the perfect mix of sunshine and love.
But can’t anyone do social media? You bet they can! We love teaching people how to do their BEST social media through education. But listen it takes a lot of skill, time and creativity to keep your social media amazing. That’s why our clients love having a little Tyler in their pocket.
Am I allowed to post too? All of our clients are involved in the process and encouraged to post in addition to what Tyler puts together. We are pretty good, but we can’t be everywhere. The best social media is always a mix of scheduled and real time content.
I always buy organic.
Wait, what? Organic reach is super, but it’s not the best strategy for guiding your brand message. We do ads purchasing on your behalf to make sure the organic reach is being super charged and shown to the right people. Being a Tyler it’s easy to understand social ads in #YXE because I’m homegrown. As a Tyler we don’t know everything about social media, but it’s like basically all we do. We spend a lot of time watching and understanding how things grow, because nobody wants to be the girl who overwaters the succulents.
The big reason people come looking for a Tyler is because they have no TIME to do their own social media. Most of our clients are actually amazing at social media and that’s why they understand the value of what we do for them. We handle the heavy lifting and they get to do other non-Tyler things like running their business.
Tyler, Tyler, Tyler.
From one Tyler to another we get it, making videos can be super hard. That’s why making video content that looks good, sounds good and is on brand is our jam. We can coach you through a script or work organically with interview style questions. Your only job is to be awesome and not spill coffee on yourself.
Once a month Tyler sits down with our clients and has a coffee. We use this time to talk about a strategy for social media. It’s amazing what you can achieve with a bit of brainstorming, some gentle guidance and caffeine. Distilling thoughts into direction for photos and videos is the real secret to social media success. Being consistent on social media is really important for many reasons. When posting is done from an emotional place the brand message can get a bit messy. Creating a framework and working with goals allows your feelings to enhance the experience and not dictate it.
We work on multiple internal projects to test ideas before we ever recommend them to our customers. Social Made Local is one of those projects intended to instill a sense of social responsibility in those individuals who self-identify as content creators. So be nice, your content is affecting people.
How will I know if it’s working?
Great question! Social media analytics make it super sexy to track your ROI. Except in the end of the day what really matters to our business owners is the bottom line, store traffic and brand awareness. You don’t need to be a Tyler to understand the benchmarks of a blossoming business.
Do you need a Tyler for your project? You can book an Initial Consultation anytime to get the ball rolling.
Created by T Squared Social. We love making great content and helping people with their social media. Enjoy!
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.