 Vivek and Roshni were introduced to us by our friends at Unite Coop. They needed some help with their social media presence and some general brand awareness. As a new company visibility was key for them.
One of the first concerns we addressed was familiarity with their physical location. They felt that people didn’t know how to find them or what to expect. We began telling the story by visually documenting their café, both inside and outside. Creating content that illustrated the look and feel of the café was a great place to begin.
Their company is very involved in the community and donates 3% of their profits to a local charity. We provided live coverage for their charity switch over event and invited the public into the space to learn more. We did Facebook Live, Instagram Stories and curated a photo album of the event. Read more about Live Event Coverage.  Vivek and Roshni are the faces of the business and moving into our second month we began to engage them more in visual content. Using interview style videos was a good match for the couple and started a conversation with their followers around the philosophy of the business. We also addressed some housekeeping issues like their delivery service with Skip The Dishes. During the cold months, we wanted to highlight this service which was popular with downtown office crowd. As we moved into our third month of content creation everyone started to really open up. Transparency is something we really try to foster with clients. The more authentically we can represent the business the more engaged a social media following will be. It’s not always easy to find the balance with personal and professional online, but it’s something we work together with clients to find their comfort level.  The food however has remained the real star of the show. Each month we have highlighted new and popular menu items. Their vegan / vegetarian fusion menu is packed full of interesting things to educate, explore and inspire people with.
Most recently we sat down for our monthly strategy meeting and discussed their Nighttime Menu Launch and pulled together some inspiration to create a visual plan which included a Postcard Menu. We kept the menu on brand, while giving it a unique feel to match the diversity of their new offerings.
Since the new menu was so unique we made sure to not only document the food itself, but also the attitude of why it was created. We created a Facebook Event, an online contest and a complete visual story for the new menu.
One of the best parts of working with The Karma Café is the openness and honesty we have developed in our communications. Our content is only as good as the relationships we have with our clients. We are thankful to Vivek and Roshni for being so awesome to work with and making our job easy. Written by Tyler B 
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