It's time to hit the beach (safely) and enjoy the sun with your closest friends. Enjoying your summer 6 feet apart from your besties is going to be super hard if you can't get a handle on your social media. So let's talk about the dreaded content calendar!
What is a content calendar?
There are many ways to put together a schedule of your content, and depending on your industry, you may be able to create content as far as two months in advance. Now, this isn't a set it and forget it, because even the best plan still sometimes changes overnight, remember COVID? Right. So the goal here is to create the best monthly strategy and then nurture it every week.
Three kinds of content to schedule.
Complete posts can be fully scheduled, including copywriting, graphics and photo/video. These posts should be considered evergreen content, meaning they are not date specific and would make sense anytime. Creating campaigns is a great way to use this method because you can ensure you will be discussing all of your content pillars.
Partial posts typically are just photo/video content plotted into a scheduler every month (without using autopost) and leave you the freedom to do your copywriting weekly or daily. This method gives you more spontaneity while still making sure you are hitting your frequency goals. Make sure to be batch shooting your images and creating a bank of visuals for anything you intend to schedule.
Live content. Yes, you can plan your live content, and you absolutely should. Just because you record it live doesn't mean you can't anticipate it or even create a weekly series. Mark it in your calendar so you can build your fully scheduled posts on other days.
But what am I going to say?
Since we know you are basically in your bikini already, let's not complicate this. Choose your content pillars or focuses. Over a month, you might need 3 or 4. Think of these like buckets that you will fill with great ideas (maybe think of them like sand buckets). Each bucket represents a big idea that is something you need to paint a full picture of your brand.
What you are going to put inside of these buckets can be as wild as your imagination goes. From a blog post, Q+A live video series, infographics, inspired photography or funny memes. What's important is that the creative content supports the big idea. Planning this all out not only helps you start on those tan lines, but it's going to create a strategic and thoughtful blueprint for your social image.
My favourite planning tools.
For FB and IG, I've recently fallen in love with Creator Studio. If you are using a lot of UG content, something like Planoly can help you organize things visually. Hootsuite is helpful if you need one place to do everything, the drawback is it's not specifically good at anything. And if you just need a fun place to organize ideas, I'm a bit of a Trello fanatic. Good luck, and enjoy the summer ON and OFFline!
Check out this webinar I was invited to do for WESK - Women Entrepreneurs of Saskatchewan on the topic of content calendars.
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.