FUZE 2019 is the 7th annual Marketing and Communications conference in Saskatoon, SK. Ignite the Creative with 2  keynote speakers, 1 workshop, 1 case study and a 5 person panel discussion with time to network with other Marketing Professionals. You will learn how to maximize the resources you have within your company and walk away with tangible tools to assist in your Marketing strategies. The 2019 conference will be held at Sheraton Cavalier in Saskatoon on May 16, 2019. Speakers and topics include:

Rob Daintree - Westjet - Purpose Led
Purpose-based marketing is all the buzz right now and has brands globally scrambling to find ways to integrate into their DNA and ultimately, into their actions and communications.  Learn how marketing with purpose has helped WestJet over the past 23 years, and the role it plays as they look to the global stage. 

Will Bowens - Getty Images - Video Assets 101
Will Bowens, Sales Director, North America for Getty Images will share how Getty Images responded to this key market change in creative content while maintaining their stature in the artistic community for copyrights, reputation and curated collections. 

Ernest Barbaric - Workshop: The Art of Content Marketing
Content is the necessary fuel for all digital marketing efforts.  In this workshop, we are going to build an intelligent content marketing framework, learn how to stand out in a crowded environment, and how to create compelling story-driven content. At the end of this workshop, you will walk away with a better understanding of today’s content marketing environment, have a clear content marketing strategy framework to build upon, and some practical content ideas you can try the next day.

Adrienne Clarke -  Unignorable: Leveraging the Tradition of Art for Social Change: United Way, A Case Study
The story of how United Way Centraide put their big kid pants on took a chance and partnered with the largest colour manufacturer in the world, a critically-acclaimed artist and a big-thinking advertising agency to create art for social change, breathing new life into a challenged brand.

Offline Panel Discussion facilitated by LMNO
Sandee Reed - Rawlco Radio
Dave Rigby - Global Saskatoon
Amanda Soulodre - HOME & Prairie North Magazines
Mark Dilsner - Directwest
Kristie Henderson - Canada Post

More Information: www.fuzeconf.com

​The number one thing we hear from people all the time is they don’t want to look stupid on video. We all want to look good, sound intelligent and present ourselves in the best way possible. At our next Social Hour event Heather Morrison, the Artistic Producer of Sum Theatre joins us.  Come learn some techniques and skills to gain the confidence you need to kill video in 2019. There will be mad learns and a delicious beer break, sponsored by Black Bridge Brewery.

Thanks to everyone who came out today.  For those of you who didn't take notes because you were such attentive listeners, here is the slide deck!

​This event is hosted by T Squared Social.  We are a Saskatoon based social media agency with a focus on education, content creation and management.  All proceeds from the event will be donated back to Sum Theatre to support the incredible things they do in our community.  

​2:00pm - 3:00pm
Presentation and Workshop
 
3:00pm - 3:45pm
Video Challenge and Black Bridge Beer Break
 
3:45pm - 4:30pm
Live Screening 

​I was asked to sit down with CBC radio to chat about my favorite Saskatchewan Instagram accounts.  Here are the content creators that impressed me the most and the people with the biggest lessons to share.  Great social media doesn’t always mean tonnes of followers, it has to be about connection.  Often times people get too caught up in WHAT they want to say.  They forget HOW they need to say it, in a way that is makes sense for social media.  This year’s list is all about the beauty of storytelling, social responsibility and breathtaking images.  Here is my list in no specific order.

​Andrew is an ex Saskatchewanderer and continues to create travel inspired content.  One of my favorite IG moments of 2018 was watching his stories during the Queen City Marathon.  The level of commitment was super impressive.  His ability to entertain, combined with destination photography and that smile is a winning combo.  Such a genuine guy in all of his content.

​Tenille is so many things.  Her IG is this magical blend of creative photos, insightful poetry and hilarious personal moments.  Her camera work is so beautiful and invites us to see things from a different point of view.  It’s almost a bit unexpected to see her candid and comical posts in her IG stories.  Her account is such a gift and representation of a whole compassionate human experience.

​Jesse is a unique individual who has chosen the #vanlife in the middle of the cold prairies.  His adventures in the van with his dog Layla are totally endearing.  He is also a martial artist.  He once said, “You have to start as a white belt in everything you do, it’s the only way to get better.”  I think documenting that journey, especially in the early stages, is so fundamental to being relatable on social media.  

​I’m going to tell you why this account is amazing, it’s because it all feels like your best friend posting about pizza.  The battle 13 Pies has won is creating something that doesn’t feel corporate at all, even though they use professional photos (sometimes).  I also have to seriously shout out the “pizza dress” post.  There is so much you can do with so little on social media.  It’s all about creativity and consistency.

​You know when someone is a photographer because everything they capture is gold.  This space came into my consciousness with such simple and playful images.  Being able to capture the ordinary moments in life with such sensitivity is an art.  The visual and written stories on this account are so incredibly moving. 

​Garrett is the photographer behind his wife Kelsi’s blog and a fashion enthusiast.  It doesn’t matter if he is capturing a true Saskatchewan scene or a lush California moment, his taste level is on point.  His ability to create a storybook life is something we should all aspire to for our high-level posting.  So genuinely talented and such a sensitive soul.