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What can we learn from a clown about making inspired social media? Maybe nothing, but I’m tempted to suggest slightly more than nothing. You see when clowns explore they do it through creativity, empathy and vulnerability. I’d argue the best content needs just a sprinkle of all three of those magic ingredients. Wouldn’t you?  The creative process.As content creators we often work under a certain amount of pressure to produce amazing work in a comically short time frame. It’s easy to fall into bad habits and feel bored with that we are producing. The process becomes a bit like a conveyor belt just pumping out more and more stuff. I ask, how can we spark our creativity when we need it most? Believe it or not, there is a creative process and it’s as unique as you are snowflake.  Empathy.When are create content we always know what we want to say, but it’s the how we say it that’s way more important. Empathy is a key aspect of clowning and content. It’s sympathy in action. It’s looking at your audience and not just seeing them but helping them. Without this ingredient we can’t expect to connect digitally or beyond. It’s curiosity that allows us to observe the situation closer and begin the practice of understanding another perspective. I mean, how many viewpoints have you considered because there exists far too many to count. So, let’s choose to examine at least a few.  Where do ideas come from?When we were kids, we could turn a wooden spoon into a mighty sword and engage in a monumental battle against good and evil. Until it got taken away to finish making dinner. Being at play is where ideas live. Allowing yourself to be free of function and explore things with a non-judgemental lens is where your mind begins to invent. In clowning there is an innate sense of curiosity and whimsy. Allowing ourselves to freely experience emotions is a powerful and productive tool when developing ideas. Remember, there is no spoon.  Being vulnerable.We live in a world that requires protection. It’s difficult for us as individuals and as businesses to put ourselves out there genuinely. So how are we able to be vulnerable, sounds impossible right? Well it requires a safe space, room to breathe and flourish. Finding this place is key to allowing yourself to open up and access the good stuff. This is where you can begin to truly develop the foundations of the most meaningful and connected concepts. Once you are able to unearth these gems, you can begin the process of polishing and preparing them for an audience.  To create is to make something that has never existed before. There’s nothing more vulnerable than that. -Brene Brown
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 Wednesday, February 13, 2019 at 2 PM – 5 PMThe number one thing we hear from people all the time is they don’t want to look stupid on video. We all want to look good, sound intelligent and present ourselves in the best way possible. At our next Social Hour event Heather Morrison, the Artistic Producer of Sum Theatre joins us. Come learn some techniques and skills to gain the confidence you need to kill video in 2019. There will be mad learns and a delicious beer break, sponsored by Black Bridge Brewery. The PresentationThanks to everyone who came out today. For those of you who didn't take notes because you were such attentive listeners, here is the slide deck! This event is hosted by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. All proceeds from the event will be donated back to Sum Theatre to support the incredible things they do in our community. Schedule2:00pm - 3:00pm Presentation and Workshop 3:00pm - 3:45pm Video Challenge and Black Bridge Beer Break 3:45pm - 4:30pm Live Screening VenueBroadway Theatre (715 Broadway Ave, Saskatoon, SK S7N 1B3) AuthorCreated by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.    Stop posting from the toilet... Join us for the next Social Hour event where we will learn how to create amazing content calendars, automate posts and schedule your way to happiness. Bring your mobile device, a notebook and lots of questions. Meet the Tylers and up your social media game. This event is FREE to attend, but space is limited, please make sure to REGISTER. September 26th 2pm-4pm Congress Beer House (215 2 Ave S)         AuthorCreated by T Squared Social. We love making great content and helping people with their social media. Enjoy!  |
