The struggle is real.
When we talk about social media it's always about the long game. Loads of people aren't always prepared for the time commitment and personal involvement that social media takes, especially when it's month after month. There can often be a sense that you are repeating yourself or feeling like you have talked about something already. For your sake hopefully you have! The trick is reinventing the key principals of your business in a way that is relevant to how customers consume social media. So here is a run down of the 9 basics of a social post.
Know what you want to say (before you say it).
Is there anything more exciting than strategy? Not on my planet. Having a plan is so essential to success on social media. It prevents emotional posting, creates focus for teams and ensures that content is being rolled out in a meaningful way. Of course no plan will work if you don't have the resources to execute it. Make something realistic, recruit people internally or hire someone to help. Remember the simplest consistently executed plan is way better than a huge plan that never gets completed. Start small, you have until the end of time to get it right.
Social media is a long game.
You want one thing to focus on? Consistency. If you can manage this one thing you will be a rock star at social media. Dedicate time to creating a plan. Come up with three topics you want to tackle each month and create batch content. Schedule your high level messages and fill in the blanks in real time during the month. Find the cadence that works best for you, your team or whoever you hire to help you. If you really want to make an impact with social media, it's all about consistency.
Created by T Squared Social. We love making great content and helping people with their social media. Enjoy!
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.