There is no one size fits all when it comes to supporting a business with social media, but let's be clear: everyone successful has some level of assistance. So how do you know what kind of help you need and what questions to ask? Here are 9 ways to know it's time to find help with your social media.
1. You love social media.
Ok maybe you don’t need to love social media, but you need to see the inherent value of the platform. Once you believe that you can achieve your business goals through this medium it’s easy to understand why you would dedicate time, money and resources into development. If you still think Facebook is only for sharing taco casserole recipes then it might be too soon.
2. You have more money than time.
Many businesses start with an abundance of time and hopefully shift to profitability. Once this tipping point is reached it’s usually an ideal time to figure out what can be taken off your plate and what can be outsourced. At this point, it might be the right timing to involve an agency to take on either content creation or full management.
3. You are mostly over learning.
For many businesses even though they are involved in the process they don’t have an interest in understanding the mechanics of social media. If you know that learning the skills has zero interest for you, then it’s important to train staff or find an agency early on.
4. You don’t have the equipment.
Creating beautiful social media requires a decent amount of equipment from cameras, accessories, lighting, etc. A lot can be achieved with a cell phone camera, but truly inspired social media has a mix of both casual and produced content. Owning the proper equipment and knowing how to use it is a huge asset. At T Squared we have multiple photographers and videographers that understand the structure of social posts.
5. You are too close to see the big picture.
Running a business is emotional and often it's difficult to see things with fresh eyes. An agency provides a new perspective and can look at the situation as a new client would see it. Understanding the customer journey is key to how we build out our goals, dictates the type of content we create and influences the tone of the copywriting. We as communicators can never assume people know anything about what our business does or even cares about it. Building foundational education designed to attract and keep clients only comes from understanding the big picture.
6. You lack strategy.
If your social media has no strategy, then it’s time to get one. Building a strategy based on the key messages of the brand is the best way to maintain consistency. An agency can provide you with the tools to harvest content internally, through user-generated channels and scheduled posts. In other words what can we find, what can we make and what already exists. Great social media isn't a guessing game it's very intentional.
7. You are big on teamwork.
When you agree to work with an agency, like T Squared, you are going to need to trust us. You will hand over passwords and we will have access to digital spaces that some employees may not have. We must be able to do our work to the highest level, which requires us to see how things are moving internally. This allows us to be able to make recommendations and optimizations for future content. We always work as a team with our clients.
8. You want to build a brand legacy.
Creating quality content can be done monthly or quarterly. This is something you can achieve on a project-based schedule or integrated with full management. With T Squared we fit best with clients who have an abundance of stories to be documented. We are designed to create original content and feel it’s the best way to build a brand legacy, not just social media noise.
9. You are ready to do the work.
So, you decided you want to hire an agency and now it's time to run off to Mexico for an extended vacation! Sort of. We can do a lot of work at the management level, but we are just a part of the mix. As things grow there are messages to respond to, comments to reply to and stories to share. We are there to turn on the phone, but once it starts ringing you will need to be ready.
There is no one solution for every business when it comes to social media. You need to know the resources you have in-house and identify where you need assistance. Some clients only need content and others need full management support. You may also just need a little encouragement and some education. Check out our Social Hour series below for our monthly workshops. But If it’s time to find help with your social media, reach out and let’s start creating the brand story you always wanted. Book a consultation to start the conversation.
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.