We met up with Curtis and Rona to talk about how they could increase their online presence. Curtis owns A1 Contracting LTD and was looking for a way to increase his reach and find a way to engage more meaningfully with his customers.
Social media is great because you put things out, but customers can also give you feedback and engage.
First we decided to make a video with Curtis to show off who he is and explain more about his awesome company.
It's important for us to tell the story as it is and show potential customers what's really happening. With social media when things are over produced or feel fake people can sense it instantly.
Who you are attracts customers who appreciate that.
We created a base of photos telling the story of what A1 Contracting does. We had some photos given to us by Rona and we filtered them to feel more like a set. Mixing these existing photos with some new photos, we set up the foundation and the tone for their new Facebook page.
Many customers feel better about engaging with a company when they have a sense of knowing them. We always look for ways to humanize the experience and educate customers on what and who they will be dealing with.
Creating some familiarity can go a long way.
We are super excited for these guys to be on social media and can't wait to see how their story unfolds. Also shout out to Rona and her great photography. You can see more of her work at photopeek.blogspot.ca