We were approached by the Bridge City Bike Co-op to create awareness for their Bike to Work Day. In the past they had used many types of traditional media including billboards, radio and print. However they found a vast majority of people heard about their event through Facebook. We set in motion a plan to promote and humanize the event on their three established platforms: Facebook, Instagram and Twitter.
With over 15 unique businesses hosting commuter stations our goal was to showcase them in a visual and engaging way.
Giving the commuter stations a face was very important because of their many different perspectives. The only common thread we found was a passion for biking, the rest was a wide range of pretty cool individuals and innovative companies. This diversity is an asset because it has the potential to be meaningful to many different people and draw them to the event.
The heart of this event is the Bridge City Bike Co-op. The organization is filled with incredibly thoughtful people with no shortage of advice about biking to work. We saw this as a great opportunity to capture some motivating moments that would hopefully inspire others to try biking for a day or potentially longer.
Sharing experiences can be a powerful tool to connect people emotionally.
Have a look at the video series we shot in the work room of the Bridge City Bike Co-op. We loved the range of topics and personalities. Once again reinforcing the sentiment that biking to work is accessible to everyone.
For more information about this event visit biketoworksaskatoon.com
Stay tuned to the Bridge City Bike Co-op's social media for updates on August 17 as we bike around capturing all the action. See you at Bike to Work Day!