Chris came to us with a lot of ideas for a short video he wanted produced. Primarily he wanted something to showcase his business on social media, but he also wanted video content for his website to help with his SEO in google searches. We worked organically to find the right messaging that didn't sound overly scripted. We had a perfect fall day to capture Chris's personality and help him reflect his honest approach to business. We love helping with all sizes of projects and this one was no exception.
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We were approached by Shawnda in July to help her launch a new product line and to grow her existing social media platforms: Facebook and Instagram. Benlock Farms has long been known for it's beef products, but they wanted to make an impact with some cool photos and videos to introduce their pork offerings. When creating video that involves interviews it alway helps to have fun and engaging participants. Speaking on camera is definitely a skill that comes naturally to some people. However it isn't always the right fit for a business. In this case we had no shortage of awesome footage to use. What we love to do at T Squared Social is capture moments. We prefer to work as unscripted as possible so that people's passion can shine through. Working with Tom and Shawnda there was no lack of passion, as their hashtag says... #lovewhatyoudo Another focus we had was showing customers where to find their product. As they work with a few different farmer's markets it was important to let customers know where to find them day to day. We looked for fun ways to show off all the many ways customers could find them. Working with these guys has been a total pleasure, and getting creative with their brand was a breeze. Their passion for what they do is obvious. Plus can we just say.... dogs. So many dogs!
We were approached by the Bridge City Bike Co-op to create awareness for their Bike to Work Day. In the past they had used many types of traditional media including billboards, radio and print. However they found a vast majority of people heard about their event through Facebook. We set in motion a plan to promote and humanize the event on their three established platforms: Facebook, Instagram and Twitter. With over 15 unique businesses hosting commuter stations our goal was to showcase them in a visual and engaging way. Giving the commuter stations a face was very important because of their many different perspectives. The only common thread we found was a passion for biking, the rest was a wide range of pretty cool individuals and innovative companies. This diversity is an asset because it has the potential to be meaningful to many different people and draw them to the event. The heart of this event is the Bridge City Bike Co-op. The organization is filled with incredibly thoughtful people with no shortage of advice about biking to work. We saw this as a great opportunity to capture some motivating moments that would hopefully inspire others to try biking for a day or potentially longer. Sharing experiences can be a powerful tool to connect people emotionally. Have a look at the video series we shot in the work room of the Bridge City Bike Co-op. We loved the range of topics and personalities. Once again reinforcing the sentiment that biking to work is accessible to everyone.
For more information about this event visit biketoworksaskatoon.com
Stay tuned to the Bridge City Bike Co-op's social media for updates on August 17 as we bike around capturing all the action. See you at Bike to Work Day! |
AuthorCreated by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media. Categories
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