T SQUARED SOCIAL
  • Home
  • About
  • Clients
  • Blog
  • Careers
  • Contact

Clowning, Content and Creative Process

2/4/2020

0 Comments

 
What can we learn from a clown about making inspired social media?  Maybe nothing, but I’m tempted to suggest slightly more than nothing.  You see when clowns explore they do it through creativity, empathy and vulnerability.  I’d argue the best content needs just a sprinkle of all three of those magic ingredients.  Wouldn’t you?
Picture

The creative process.

As content creators we often work under a certain amount of pressure to produce amazing work in a comically short time frame.  It’s easy to fall into bad habits and feel bored with that we are producing.  The process becomes a bit like a conveyor belt just pumping out more and more stuff.  I ask, how can we spark our creativity when we need it most?  Believe it or not, there is a creative process and it’s as unique as you are snowflake.
Picture

Empathy.

When are create content we always know what we want to say, but it’s the how we say it that’s way more important.  Empathy is a key aspect of clowning and content.  It’s sympathy in action.  It’s looking at your audience and not just seeing them but helping them.  Without this ingredient we can’t expect to connect digitally or beyond.  It’s curiosity that allows us to observe the situation closer and begin the practice of understanding another perspective.  I mean, how many viewpoints have you considered because there exists far too many to count.  So, let’s choose to examine at least a few.
Picture

Where do ideas come from?

When we were kids, we could turn a wooden spoon into a mighty sword and engage in a monumental battle against good and evil.  Until it got taken away to finish making dinner.  Being at play is where ideas live.  Allowing yourself to be free of function and explore things with a non-judgemental lens is where your mind begins to invent.  In clowning there is an innate sense of curiosity and whimsy.  Allowing ourselves to freely experience emotions is a powerful and productive tool when developing ideas.  Remember, there is no spoon.
Picture

Being vulnerable.

​We live in a world that requires protection.  It’s difficult for us as individuals and as businesses to put ourselves out there genuinely.  So how are we able to be vulnerable, sounds impossible right?  Well it requires a safe space, room to breathe and flourish.  Finding this place is key to allowing yourself to open up and access the good stuff.  This is where you can begin to truly develop the foundations of the most meaningful and connected concepts.  Once you are able to unearth these gems, you can begin the process of polishing and preparing them for an audience.  
Picture
To create is to make something that has never existed before. There’s nothing more vulnerable than that. -Brene Brown
Picture

Author

Tyler Babiy is the owner and creative director of T Squared Social where he works with multiple local businesses to create social media content.  With a formal education in fine arts and fashion design, he is also the driving force behind Social Made Local, a socially responsible apparel brand.  When he is not working he can be found at the dog park, binge watching Netflix or enjoying a craft beer with friends at a local brewery.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Created by T Squared Social.  We are a Saskatoon based social media agency with a focus on education, content creation and management.  We love making great content and helping people with their social media.

    Categories

    All
    Portfolio
    Social Hour
    Social Made Local
    Social Minute
    Social Recharge

    Archives

    November 2021
    July 2021
    April 2021
    March 2021
    November 2020
    September 2020
    June 2020
    April 2020
    March 2020
    February 2020
    September 2019
    August 2019
    July 2019
    January 2019
    December 2018
    November 2018
    September 2018
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    October 2017
    September 2017
    August 2017
    June 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    August 2016
    July 2016

T Squared Social

Social Media Management
306.880.9651​
​
PO Box 25092 River Heights
​Saskatoon SK S7K 8B7
​Treaty 6 Territory
Contact Us
Copyright © 2023 T Squared Social
  • Home
  • About
  • Clients
  • Blog
  • Careers
  • Contact