Everybody has a story. It’s true. What’s so important about sharing our experiences with each other? Lots of how we tell stories on social media involves perspective. We wanted to show how you can use the same subject matter and present it in different ways by using a wide spectrum of storytelling.
Our first element was using raw footage. Originally we had not intended this footage to be used as is, it was recorded to be used in the final edited version of the campaign.
We found that it felt personal and made the viewer slightly uncomfortable.
It felt a bit like the viewer was not supposed to be watching it. That appealed to us in the sense that it invited people into our process. Content like this is a bit harder to consume for people so we didn’t expect a huge return, but we felt passionately that it gave depth to the entire story.
Using photography to compliment a video series on social media is hugely important. Video is big, but photos are still super relevant. Here we pulled out key messages that we wanted to attach to the theme of storytelling.
We used photos that were shot in the same environment to keep everything tied together.
Followers on social media now have several times where they have been exposed to our big messages, but in different formats.
Something we love doing at T Squared Social is live video.
It’s clean, efficient and inexpensive.
We chose to film our Social Minute series at each of the locations for the main video to once again make strong references. We also chose to educate on the topic of storytelling this month to keep the content on theme. Showing the same faces and places in multiple ways was a cool experiment to see where people reacted the best.
Finally, the main video. This was the original vision of the message we wanted to express to our followers and clients. What we do at T Squared Social is find interesting ways to tell people’s stories. Sometimes that is tricky because, like ours, some products are intangible.
So how do you tell those stories? By building culture and a brand.
Everybody has a story. So, what is yours?