Why has it returned?
Can we talk about the last couple of weeks? What an incredible moment in history where we are being called to protect our neighbours by staying home. Self-isolation has forced many of us to explore alternative methods of communication. Two weeks ago live video was considered pretty uncool and way too big of an ask for people's short attention spans. Well... that changed.
Social Media is a tool and it's only as good as the way we use it.
Right now video chat has become a critical way for many of us to maintain our workflow. Through live video we can stay connected to our customers in a very real and honest way. If you do go live keep the conversation relevant to how you can serve your customers. Not sure what they need? Ask them. What you don't want to do is position yourself as an expert on the current state of the world. People are overloaded with information from reputable news sources and government agencies. Use your live video to remind people of your company values, what you are doing for your customers in the meantime and maintaining a hopeful future for when the world gets back on track.
How to prepare.
You can save your live video so people can watch the rebroadcast: on Facebook you can keep it on your feed indefinitely and on Instagram you will be able to keep it for 24 hours. Live video is not for everyone, but it's truly accessible. It allows us as businesses to connect with our clients on a very human level during a time when 6ft is as close as we can get. Stay strong and be well.
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.