Everyone says video is the answer to everything, am I right? On social media, it has to be one of the most recommended formats. It performs better, it can convey emotion easily, and it builds trust. So here is why I wouldn't say I like it.
It's super hard.
The thing with speaking on video is that it's a learned skill, so it's not something that comes naturally to anyone. Like public speaking, there is a real art to it. You have to understand your intonation, control your breathing and know how your body posture is reading on camera. For many people, the idea of being on video causes a lot of anxiety. So much so that even with preparation, they buckle once the recording starts.
It takes planning.
Showing up for filming without a plan is the perfect way to set yourself up for failure. Thankfully you run the same odds of messing it up by over-preparing. Getting hung up on the perfect script can backfire if the nerves sneak up on you. With your shoulders creeping up to your ears and your tongue in knots, creating video content is never boring!
Putting yourself out there.
Believe it or not, very few people love putting their faces out there for the world to see. Gone are the days of drawing male genitals on your favourite realtor on a bus bench and welcome to the world of internet trolls. The fear of being judged or experiencing negativity can be very intimidating. We need to remind ourselves the reward is much greater than the risk.
Video is the best way to connect with your customers on social media. Be smart about it. Mix it up with other static posts that support similar content objectives. Video doesn't have to do all the work. Develop concrete strategies before you film. You won't get a better idea once the camera starts. Seriously.
Most importantly, get some sleep, eat a good meal, drink some water, and keep your head in a positive mental space. If filming late in the day is going to give you too much time to build anxiety, suggest a time in the morning. Give yourself the best chance to succeed by allowing yourself the time to breathe and come in relaxed. You are fantastic and believe me when I say you are going to do awesome.
Created by T Squared Social. We are a Saskatoon based social media agency with a focus on education, content creation and management. We love making great content and helping people with their social media.